Strategic times to post on social media in 2022

Do you want to make sure your social media posts are seen by the right people? Then you need to know when to post. Here are 7 strategic times to post on social media in 2022. 

According to a leading social media agency, by understanding when your audience is most active, you can ensure that your content reaches them at the optimum time. And with more eyes on your content, you’re more likely to see an improvement in your engagement and reach. So if you’re ready to take your social media game up a notch, read on for our expert tips.This image has an empty alt attribute; its file name is 19-1024x651.png

  1. Post When Your Target Audience Is Active

The first step to finding the best time to post on social media is to understand when your target audience is active. Depending on your industry, your target audience may be more likely to be online at certain times of day or week. For example, if you’re targeting working professionals, they’re likely to be online during weekday mornings and evenings.

SEO Social Media Marketing Agency mentioned that to find out when your target audience is most active, take a look at your analytics. Facebook Insights and Twitter Analytics both provide information on when your followers are online. You can also use a tool like Sprout Social to track your engagement and reach over time.

  1. Post During Peak Traffic Hours

In addition to understanding when your target audience is active, you also need to consider when people are most likely to be online in general. This is what we call “peak traffic hours.”

Peak traffic hours vary by social media platform. For example, the peak traffic hour on Facebook is 1-3pm, while on Twitter it’s 9-10am. You can find out the peak traffic hours for each social network in this Sprout Social article.

SEO Services NYC advised to keep in mind that while you should try to post during peak traffic hours, it’s not always possible or necessary. In some cases, it may be more important to post when your target audience is active, even if that means posting outside of peak traffic hours.

  1. Post First Thing in the Morning

Another great time to post on social media is first thing in the morning. This is because people are generally more active online in the morning, before they start their workday.

If you want to reach people as they’re checking their social media feeds first thing in the morning, aim to post around 7-8am. Keep in mind that this will vary depending on your time zone and the time zone of your target audience.

  1. Post During Lunchtime

Lunchtime is another great time to post on social media. This is because people are typically taking a break from work and looking for something to do during their lunch hour.

If you want to reach people during lunchtime, aim to post around 12-1pm. Again, keep in mind that this will vary depending on your time zone and the time zone of your target audience.

  1. Post Late in the Evening

Late in the evening is another great time to post on social media. This is because people are typically winding down from their day and looking for something to do before they go to bed.

Another tip from a digital marketing agency, is if you want to reach people late in the evening, aim to post around 9-10pm. Once again, keep in mind that this will vary depending on your time zone and the time zone of your target audience.

  1. Post on Weekends

While weekends are typically thought of as a time for relaxation, they can actually be a great time to post on social media. This is because people are generally more active online on weekends, as they have more free time.

If you want to reach people on weekends, aim to post around 10am-12pm. Once again, keep in mind that this will vary depending on your time zone and the time zone of your target audience.

  1. Post at Night

Finally, don’t forget about posting at night. This is actually a great time to post on social media, as people are typically winding down from their day and looking for something to do before they go to bed.

If you want to reach people at night, aim to post around 9-10pm. Once again, keep in mind that this will vary depending on your time zone and the time zone of your target audience.

Remember, these are just general guidelines. The best way to figure out when to post on social media is to experiment and see what works best for you and your business.

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