Could your online marketing campaign use Red Bull? Maybe it’s time to energize your website with an infusion of direct response marketing. Conventional marketing requires a hook or an attention getter, but sometimes a good tagline isn’t enough. The key selling point for a successful business online is to engage the viewer by providing clear benefits. The viewer must instantly relate to your products or services. Remember, they are on your site looking to fulfill a specific need or want.
Arousing Your Audience
Get attention. Use catchy headlines with searchable keywords that relate to your business and content. Tell a story that is relevant and believable. One that hits a nerve, strikes an emotion. Think about why people would want or need your products and/or services. What separates your company from competitors? This is called a unique selling proposition (USP). If you are a business sales consultant, you’re USP might be that you can guarantee results in three months as opposed to years.
You can use your USP to add steam or be the foundation of any marketing campaign. Use testimonials or case studies from satisfied customers to support your claims. Offer incentives such as a free report or Webinar.
Now that you have a call to action, make it easy and simple for surfers to navigate. Make your shopping cart visible and accessible. Add an opt-in on the homepage to capture information. Consider adding a Tell-a-Friend button so that satisfied customers เว็บตรงcan recommend your business quickly and easily.
LESS Can Get Up to 500% More
Internet surfers do not want to weed through fancy styles, images, flash and other do-dads on a website. They want something simple and direct. News-style advertising can get up to 500% greater results. No, that’s not a typo. Take Google for example. One of the main reasons Google is one of the most used search engine websites in the world is because of its incredible use of white space. It is simple and easy to use.
If your homepage looks like a giant pop-up ad, it’s time to re-evaluate your web design. Simplify your branding. Viewers will be more likely to stay on your site if they are not overwhelmed. Give your marketing campaign one direction and surfers will follow through with action.
TeamWork Builds Web Success
The Web Success Team specializes in SEO and SEM to build and market direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.